There are many reasons why having a social media marketing plan is vitally important in the digital age of the 21st century. Here are some of them:
1) IT’S EGALITARIAN
Fancy competing with the likes of Amazon and Apple via traditional media like print or TV? No, we didn’t think so. However, with social media, if you provide shareable, useful or funny content, you’re in with a shot against the big guys.
2) YOUR COMPETITORS ARE DOING IT
Quite simply, if you’re not on social media, the competition is. Research from SmallBizTrends.com shows that three quarters of smaller businesses have a presence on these platforms. At the same time, some 95% adults aged 18 to 34 are most likely to follow a brand using social media. So it’s what you need to do to stay visible.
3) ONLINE LOYALTY
Research from Texas Tech University has shown that brands which are the most active on social media tend to garner the greatest loyalty. Grow your business and secure loyalty online. And use the metrics of platforms like Facebook to target your audience with laser-sharp precision.
4) CUSTOMER COMPLAINTS
If anyone has any problem with your products or services, use social media to dispense with these swiftly, rather than having people leave bad reviews all over the internet.
In summary, social media is how relationships are built and interactions occur in the digital age of the 21st century.
Guest written by Austin Eszcori from Melius Media